For some odd reason (which I still can't pin down), I had a problem with running VMs in VMWare Player with bridged networking on a Windows 10 Host: Even though I have been able to select bridgin in the Guest Config I wasn't able to select any device to bridge.
After checking my config I figured out that none of my network adapters had the required service associated to it.
There are two ways to fix this:
1: Just uninstall VMWare Player, reboot, reinstall, reboot again and it works again. Simple but quite time consuming - even with a SSD.
2: Manually install the missing Service:
Go to "Network and Sharing Center", select "Change Adapter settings" and choose the network connection you want to use for briding purposes.
Right click this Adapter, select Properties, Install, Service and then Add.
You should see a list with "Manufacturer" on the left hand side and "Network Service" on the right hand side.
- Here you just select "VMWare, Inc." as Manufacturer and "VMWare Bridge Protocol" as Service.
If you are still runing VMWare Workstation or VMWare Workstation Player, exit it now, restart and go to the Virtual Machine Settings of the Guest you would like to use bridged networking on, select the network settings and you should be able to select the bridged devices.